



Peace out my Primo friends!
"If you're not making mistakes, then you're not doing anything," - John Wooden
"I'm positive that a doer makes mistakes." - John Wooden
A friend's post on facebook the other day read, "Where did June go? I'm still planning Memorial Day."
Seriously, where is the summer going? It’s been almost a month since my kids got out of school...I panicked when my blog stats said it's been 30 days since my last post...uugghh...
I've been working diligently behind the scenes to make changes to Primo Activewear/Find Your Primo...get Primodonna finished up...the website overhauled...girly shirts designed. I chose the above quotes because they are so relatable to me and Primo…the way we both jump in with 2 feet and face things head on!!! We are both doers, but no doubt making mistakes. Lately though I’ve been struggling with following my heart/gut and just jumping in VS. analyzing, thinking things through and making a proper business decision. What I find, is with the later, I become paralyzed and don’t accomplish anything. Is following my heart and jumping in always the right decision?...NO, do I make mistakes?...YES...but hey, no one can accuse me of not being a doer...until now.
I just can’t decide if Primodonna is ready for press or if I need to make some changes...I also can’t decide if I want to post both versions and let you all decide for me. A vote sounds good in theory ,but in my experience too much feedback gets you no where.. I hate when I can’t decide and I’m certain everyone around me hates when I can’t decide!! It’s all I can talk about as if the more I talk the answer will just come to me. I'm at a stand still...and standing still makes me antsy!!
Self Doubt... debilitating
Nay Sayers…. I could knock ‘em out
Remember the Who is Primo story? Primo does struggle with these things but if he believes it he will achieve it…he will persevere and defeat!
What great accomplishments are waiting on you??? Hurry up…June is almost over!!
It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through. - Zig Ziglar
I’ve always had a habit of beating myself up for not doing enough, or not doing something good enough. As an adult I remember saying to my mother “why didn’t you push me harder when I was in school?” and her response was, “you were so hard on yourself I just couldn’t do it”. I look at my 2 year old business and think, “it should be doing this” or “it should be doing that by now” but when I think back to January ’08 to where I am now and the projects I have accomplished and am working on today it is quite mind blowing what I have achieved...especially because I've always been someone to stop in my tracks when I got to something that was too hard, too confusing, or too scary. I love the above quote by Zig Ziglar…it is so true, that when you take action and have the discipline (and determination) to follow through you will get an end result.
When I think about the big picture for Primo and the dreams I have for the business I get so overwhelmed and think I can’t possibly get there, but I realize that every day I get out of bed and my discipline moves me to action it always brings me one step closer to the bigger picture.
A few weeks ago I got out of bed and went to sell t-shirts at an event, I started telling people that I was doing motivational speaking (even though I hadn't started or knew anything about it yet), someone asked me to speak to their group, I faced my fears, jumped in with 2 feet (like Primo) and did it! I now know what it looks like to speak to a group and have opened up a whole new avenue in the Primo business. Although I have a lot to learn and perfect , the fun, excitement, comfort, and ease I felt speaking to a large group confirms that I am doing exactly what God has intended for me.
I seem to be surrounded by graduating Seniors, I feel so envious of the time on their hands. If only I could instill my wisdom in them so they would truly know that they have the world in their hands right now. If they make good decisions and work hard, face their fears, do things others aren't willing to do, and believe in themselves they can truly do or be whatever they set their minds to. What stinks is that so often we don’t know what it is we want to do at that age and even beyond... just not fair...hmm, more of lifes unexplained lessons.
Speaking of lessons, here's my latest realization...obviously something I already new but finally decided to start living---
Success:Only YOU can define what that means!!! What does being successful mean to you? Stop comparing yourself to others and with action and discipline you can create a life of happiness and success suited just for you! ...just a thought.
"Persevere and believe is what she will do
to achieve those things she sets her mind to--
With peace in her heart all is in place--
The where, the what, the who’s she won’t chase"
–From the PrimoDonna Poem
I regret that I don’t have any photos from my first speaking engagement to the Girl Scout leaders and their daughters but I do have a few from the 3rd annual Rock Star Fundraiser. The event was a lot of fun and the boys raised lots of money for their friend in the neighborhood battleing MS. Check out the co-branded t-shirts!! Primo Lady also got her hands on the mic to give away some "I Found My Primo" Award Certificates for the talent show contestants.


"Never be bullied into silence. Never allow yourself to be made a victim. Accept no one's definition of your life; define yourself." ~Harvey Fierstein
"Learn to... be what you are, and learn to resign with a good grace all that you are not. " ~Henri Frederic Amiel
My friend Lisa-Ruth recently started an amazing new business called Ruthies Nest . She takes old t-shirts, one that may be a favorite with a big stain on it and another which is on it’s way to the rag pile…she cuts that one up and sews it onto the stained tee in the shape of a flower or wavy ruffle…voila…like magic.. a beautifully UNIQUE creation (this is called upcycling)!! Each piece is one of a kind, this uniqueness is coveted and woman are buying them up for themselves and their daughters for far more than a ruffled tee at Target……
Us woman love to shop at local arts and crafts events to get our hands on something unique and different, and when we are on vacation we usually have that one boutique we have to visit because their stuff is so unique you can’t find anything like it any where else. ……
If different and unique is so awesome and coveted, WHY THEN….do our young kids have to try so painfully hard to be like everyone else or risk being made fun of ??? If their hair isn’t right, their clothes aren’t trendy enough, back packs not cool enough, eyebrows too bushy, noses too big, (and the one I heard last night) your part is weird….part…as in, hair part…really??? Imagine a middle school full of kids being and doing exactly how they want to…everyone of them cool as a cucumber in their own skin, wearing their favorite things, participating in their favorite activites, joining groups they feel passionate about…and NO ONE ever saying a word, picking fun or saying "that’s dorky". A parent not having to worry how much their child can take before slipping into depression, and these kids not having to spend the next 25 years rediscovering the things they once new about themselves but forgot just to conform.
I don’t know the answer…maybe this is just another part of Gods life plan ??
"She’s a gal with a figure some might call boyish, outlandish toes, and hair most unrulyish"
a line from PRIMODONNA~ a Princess Spirit with a Primo Heart
………so, in a bathing suit she looks like a 10 year old boy, that big toenail that never seems to heal just adds to the already funny webbed toes, and that hair...kids thought she stuck her finger in a light socket………
She recalls the years that kids had so much fun making fun of these things but she worked it out, endured, persevered….and now during a time where thousands are being spent on breast implants she "embraces her flatness" (stay tuned for a “flat is all that” tank top ), her hair….well…thousands more are spent on perms to get curls like that, and the toes….well….really, who checks out your toes ???
………..and that’s a beautiful thing!
Embrace your uniqueness...B.U.
“The Circle of Life” …. My dad’s response to births and deaths
…I think Lion King was his favorite movie J
This little stretch in April and especially today are very special days because of very special people, I really want to take the time to honor and recognize several people, places, and things.
Where to begin….I use the quote above for a reason today….In life we celebrate birth and we celebrate death and if we are wise we will celebrate every day in between. Being present in times of both birth and death I am completely overwhelmed with the profoundness of both…the utter miracle, strength, grace and courage for everyone involved where life comes in and life goes out….Today I honor both, as well as a few others who are simply making our time here in between a better place to be.
April 16th – I get a text from my friend and hair stylist of 12 years who gave birth to baby Lucus…her first born…I told her “It gives love a whole new dimension” …you parents know what I’m talking about- CONGRATULATIONS ANNE AND WALT!!
April 17th – I have deepest sympathy for my dear friend and neighbor whose mom passed away today, I lit a candle for her, it burned also for my grandmother and my friends mom that passed away 3 years ago both who would have been celebrating their birthday today.
April 18th – I make a 911 call. As I’m exiting the highway, I saw a car pulled over on the side of the highway with 2 people helping a woman in the backseat who appeared to be delivering a baby… God, I hope I was a right; for my own conscience I had to make the call. I’m certain with 2 deaths this week, it had to be a baby coming into the world…”THE CIRCLE OF LIFE”
TODAY April 20th - HAPPY BIRTHDAY to my one of my oldest and dearest best friend HEATHER…my gosh 40 went by pretty quick J and to my best sister-in-law LAUREN…hold on tight to those 30’s ! Hope you both have fabulous days…Carpe Diem!
Honoring Ashley. Our sweet friend Ashley who was a third grader lost her battle to leukemia in October of 2006….the amazing outpouring of love, support, strength, courage, commitment and LOTS of hard work from her parents, family, friends, and community have lent a way to keep Ashley alive and present in our school and community. From the schools beautiful garden that is often adorned with flowers, bows and stuffed animals, to the library’s new Critters Corner, a loft structure where kids can hang out and read books about Ashley’s favorite subject…animals, the plaque as you leave the school, the bench in the court yard that was donated by her elementary school graduating class and TODAY!! April 20, 2007 was deemed by the city of Alpharetta as “ASHLEY ANDERSON DAY” – April 20th is a day to remember…you go girl! We Miss You!
Today’s PRIMO KID of the month goes to an awesome Acute Lymphoblastic Leukemia (A.L.L) survivor/ entrepreneur/ hero/middle schooler named Christoph Bartschat. This is the son of a very old friend of mine from middle school (thank you Facebook). Christoph founded a non-profit organization, Christoph's A.L.L. Stars, to raise awareness of leukemia, help comfort kids receiving cancer treatments and to help support childhood cancer research. He started with a lemonade stand and grew his mission into an organization with many volunteers. He has helped raise more than $81,000, collected DVD players, books and DVD’s and inspired people to donate hundreds of pints of blood. He and his works are incredible…a motivation and inspiration to all. Thank You Christoph, keep up the great work!!
In memory of those who died on April 20, 1999 at the Columbine High School massacre. I was on the treadmill at the gym watching the events unfold. I still think back on those kids and the courage and strength they found to face the horrific fears…and that of the families who lost their kids. Also in memory of those who died in the Oklahoma City Bombing, yet another event in our lives when we remember where we were when we heard the news…yesterday was the 15 year anniversary.
Finally…EARTH DAY, April 25, 2010 – 40th Anniversary
I’ve got to “shout out” to my favorite t-shirt supplier, Anvil Knitwear; the official t-shirt and knitwear partner of The Earth Day Network (founded 1970). A few years ago, facing obstacles, these guys embraced their challenges, worked hard, persevered, and believed in themselves….today they are the industry LEADERS in environmental, social and product responsibility – they’ve perfected their lines Anvil Organic, Anvil Sustainable, and Anvil Recycled (to name a few) and are making a difference not only in the industry but in the world we live. They’ve got the Primo spirit J Click here to become a facebook fan !
"The Circle of Life"…..It’s a beautiful thing!
Phew….Done! Have a Primo Day!
"I Speak the Truth" - Jenny Primo
We lost another legendary Primo this week….
My grandmother….Grams as we called her passed away Monday, she would be 91 tomorrow.
She was greeted by 2 of her sons (My dad and Uncle John) , my grandpa, her parents, sisters and a million others…talk about a family reunion! The way I see it ( we always have to try to make sense of death) is that her boys needed her, “I don’t worry about Anthony, he’ll be fine” is what she always use to say about her oldest son who is now the only living member of the family. It was Jimmy and Johnny that she had to worry about so I guess she figured it was time to get up there to keep them out of trouble.
My Grams was the toughest hardass I ever new, she was a straight shooter, said it how it was “I speak the truth” is what she would say; you don’t like it… too bad. She demanded respect and she demanded what was rightfully hers and the beautiful thing is she didn’t care what people thought...(I really wish I had a little bit of that in me). The only people she wanted to please…ever…was her family. "Family is family" she would often say.
I have a gagillion memories of Gram but if I had to pick one it would be Christmas Eve. She was one woman and you know the men didn’t help…Christmas Eve was a 20 course meal, it never ended, ALL the family was there, the presents, the envelopes with money, the red light off in the distance that was Rudolph. Eat…Eat…God help you if you didn’t eat!!
The guilt of not taking the trip up for the wake is reeeallly getting to me but being that I have 3 boys just like she did I always felt that extra special bond with her and I know she understands why I couldn’t come. I promise Gram to come visit next month and bring you fresh flowers and don’t worry; I’ll only buy the ones on sale ![]()
I have yet another Primo in heaven who will lend their hand in my Primo business…all I do comes from Higher Powers, that I know for sure. From Gram I hope for her incredible strength as I pursue my journey of public/motivational speaking.
...off to the chapel to go light a candle...she taught me that....
"There's a right way and a wrong way"...when my dad muttered those words as some of his last before he died I did my best to comfort him and let him know that both God and I knew he chose the 'right way' (in his heart anyway). The next day when my brother and I were going through his stuff in storage I came across a poem done in calligraphy, framed, dated 1983 and signed by him....James Charles Primo....it was entitled "There is a Right Way and A Wrong Way"...goosebumps...tears. In 1983 I was a freshman in high school and I recall those were the beginning of some dark days for him.
We have choices in life, some so clear some hazed over in a cloud of black smoke...yet we need to choose. The poem is deep, dark and profound...I love it!
I sit and think all night till dawn,
To try and find what's right from wrong,
But then I realize by the morn,
That I'm the one that's really gone.
I start again from dawn to light,
To try to find what is wrong from right.
The time it takes is not much fun,
But in the end I'll pick from one.
If it's right or if it's wrong
We just don't know until it's done
But then again I sit some more,
Because I doubt my thoughts before.
Again I see the dawn and dusk
I wonder why I have such lust.
My feel for life is oh so great,
But yet I sit and wait and wait.
What's right is right and wrong is wrong,
I'm getting tired of the same old song.
So do for now as life goes on,
For who's to say what's right from wrong.
-JCP
It turns out I have my dads love and ability for creative writing...who knew, it actually started when I sat down to write his Eulogy. I may have mentioned in a past blog that some doors were closing and some were opening, writing a book using "Primo" as my platform is one of the open doors. A consultant just suggested to me that I blog about my journey, the Primo evolution...wow, that would really be putting it out there... I'm going to do my best. I started today by sharing one page that will be in the "Who is Primo" book!
Got something cool, profound, inspirational, courageous, motivational...please share...it could be next page!
It's sunny, beautiful and the birds are chirping....it's a beautiful thing!
“We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself”
“Experience: the most brutal of teachers but you learn, my God do you learn” cs lewis
"Give a man a fish and he will eat for a day. Teach him how to fish and he will eat for a lifetime." Chinese Proverb
I love this last quote and recently have started started using it often…I’ll be trying to figure something out on the computer and I’ll say to my husband “I need your help, I need you teach me to fish”, or I’ll have ten piles of dirty laundry on the floor and I’ll say “come here kids, I’m going to teach you to fish”, or when my 9 and 12 year olds say “can you get me some water” I’ll say, “go fish!”
My husband is quite the doer, the active achiever, the “numbers his to-do list and has to get it all done” kind of guy, where I’m one who proudly wears a necklace that say “a clean house is a sign of wasted life” and with a smile use the quote “why do today what I can put off until tomorrow”… we are a classic case of opposites attract.
I am blessed to have a husband with an “I’ll do it” attitude however over the years I became very comfortable with just letting him do “it”. I’m not sure if it’s that I’m older and wiser or it’s because I own my own company now but I realize what a disservice I’ve been doing to myself over the years. I hear my single friends, and I know they would love a spouse to take care the stuff they don’t want or know how to do but I admire the fact they figure “it” out themselves because they have to. This makes them such a stronger and more independent person. So what are we teaching our kids when we do everything for them because we can do it faster and no doubt better than them??? Won’t they grow up to be much stronger more independent adults if they have to struggle a bit, fail, keep trying and then get “it” done?
...My son can’t find his pants but he’s going to be driving in 3 years??? Yikes! I believe as a parent it is my job to give my kids the opportunities to show me that they can do things on their own, work independently, figure things out, etc. How often do you give your kids those opportunities?
It’s 80 degrees today, Good Friday, and the start of my kids spring break. The “I’ll do it” man has to work so we're going to stay in town for vacation and GO FISHING!!
….it’s a beautiful thing!
Wishing you all a blessed Easter weekend!



"Sow a thought, and you reap an act;
Sow an act, and you reap a habit;
Sow a habit, and you reap a character;
Sow a character, and you reap a destiny."
Charles Reade
"When one door of happiness closes, another one opens; but often we look so long at the closed door that we do not see the one which has been opened for us." -helen keller
Do we not all struggle with wondering what our destiny is...and too struggle to actually see the opportunities being placed in front of us that could lead us to our destiny? Why is it so easy to overlook opportunities? Why do we fight them? Why for heaven sake do we listen to other people?
" I learned about the strength you can get from a close family life. I learned to keep going even in bad times. I learned not to despair, even when my world was falling apart. I learned that there are no free lunches, and I learned the value of hard work."
"Find Your inner strength, embrace your challenges, work hard, persevere, believe, and win!"
I am a mother of 3 boys, I spend a lot of time at youth sports. I have to laugh every time the term "participation trophy" comes up. Primo Activewear has evolved A LOT in the last 2 years but I have to admit it was founded on the participation trophy theory. One of the first business conversations was about kids and competition, it was about how competitive my kids were as well as both me and my husband, and it was about this theory that everyone should get a trophy just for showing up. I've softened a bit......Primo has evolved from the "First 1 Up Wins" line (competing against others) to now include "Find Your Primo" ( competing against yourself to be your best); I admit now too that the participation trophy is acceptable in cases with kids under say the age of 9, while they are still trying to determine how they feel about each of the sports or activities they are dabbling in or perhaps in the case of special needs kids ( I'm sure moms have different theories on this....I'd love to hear it).
My son had his first soccer practice last week and sure enough the trophy conversation came up....right after "we are here to have fun, doesn't matter if we win or lose" --- again...I've softened-- they're young--- I get it ![]()
It reminded me of something I wrote back in the early days of Primo Activewear....but opted out of posting back then....
"We can't deny it; we are that of a competitive spirit. Many of us learned competition as a young child; first one to the beach wins, first one to the water wins, first one out wins....it went on and on. But somewhere, somehow, something changed, the competitive spirit had waned so not to hurt anyones feelings or leave anyone out.
We believe that success is a result of practice, patience, and perseverance. It is the ones that work the hardest and win that should be recognized with that trophy ---not for simply participating. You don't get into a good college for participating in High School! You don't get a good job for simply participating in college!
We believe in this competitive spirit and we believe that it is not only fun, but healthy--- We can all be winners, we can all be Primo, we can all be the first 1 up!
With that said....our kids hound us for their allowance. We use a poker chip system so we are not always having to produce 1's -- they want their money, "how come I don't have any chips?", "how come we never get paid?" .... how come the laundry isn't put away, how come the dog wasn't walked...fed...played with....how come the trash isn't out...how come the barrel hasn't come back in ...how come the recycling didn't go out...how come the toilets were cleaned???? It dawned on me....they want a PARTICIPATION ALLOWANCE. They want to get paid for showing up...but they don't want to do the work!!! This could get ugly as they get older and become adults...
We put our foot down. No more participation allowance...they have to get their hands dirty to earn the money. They are all over the age of 9 now...I don't feel bad that they don't get a trophy until they've one the playoffs....such a coooold mom ![]()
Both kinds of trophies..........it's a beautiful thing!

"The purpose of life is not to be happy - but to matter, to be productive, to be useful, to have it make some difference that you have lived at all." ~Leo Rosten
"Being good is commendable, but only when it is combined with doing good is it useful." -Unknown
"The greatest good you can do for another is not just to share your riches but to reveal to him his own." - Ben Disraeli
"We may make a living by what we get but we make a life by what we give". -Winston Churchhill
I was never one of those people who knew what I wanted to be when I grew, but I've always known I wanted to help people. I never quite knew in what way so I dabbled in many college majors, jobs and careers in search of doing something I enjoyed and gave me the satisfaction that I possibly was helping others.
Somebody gave me a questionnaire a while back titled "What is my true purpose in life" uugghh...what a daunting task to have to dig that deep to answer the questions. Well, the other day for some reason I felt compelled to work on it (I have listed all the questions below and encourage you to dig deep and take a stab at it). What makes me happy? What are my strengths? What do I hate? The answers and lists started to flow and then I heard a voice loud and clear in my head...."I just want to help people". It became clear to me that while I am building a business, building a brand, manufacturing t-shirts etc...ultimately my purpose and passion through Primo is to help people.
- To encourage them to "find their Primo"
- To encourage them to recognize and celebrate when they do
- To recognize other peoples good
- To inspire others
- To motivate others
- To empower others to be their best ...and that's a beautiful thing!
...In keeping with the theme of helping others, today's "Shout Out" goes to Rachel Van Dyke. An amazing 12 year old (or there abouts) from Atlanta who dedicates her time and talents to helping other kids. In 2004 (with some help from her mom) Rachel created an amazing program called Special Twist , a nationally competitive special needs cheerleading program. Thanks to Rachel these kids are getting opportunities that otherwise they would not have. I think this program and this young lady are Awesome! Rachel you found your Primo and are helping others to find theirs...You go girl!
Questionnaire Cut-Paste-Print (below) and save for when you're ready....
What makes me happy?
What are my strengths?
What do I like to do?
Where do my strengths overlap with the things I like to do?
What am I passionate about? What do I love to hear about/talk about/learn about?
What do I hate?
What am I truly bad at?
What % of each day do I play to my strengths and what am I doing during that time?
What % of each day do I do things I like andwaht am I doing during that time?
What kind of person do I want to be remembered as having been?
What do I have to offer, waht are my God given gifts?
What are my needs?
What invigorates me?
What drains me?
If money were not an issue, what would my dream jobs be given my passions and my strengths?
What do I want to do to achieve balance in my life?